Jos de Vries The Retail Company Toolbox: Development of retail concepts (Part 3: Lighting)

In the last phase of the process of creating a store concept, Jos de Vries The Retail Company makes use of a toolbox. This practical toolbox includes instruments required to deliver a complete and discerning shop interior. The toolbox prevents decisions regarding the image of the store from being made at random. These must always be rooted in the framework of the concept.

The instruments in the toolbox are*

Lay-out

Store design

Lighting

Visual merchandising

Instore graphics

Storefront
Today we continue with describing the third part of the toolbox.

Lighting

From the total instrument package for creating a shop formula, lighting is one of the key components, as lighting has the power to create the atmosphere that suits the positioning, look and identity of the shop formula. However, shop lighting is not an exact science and the investments required are considerable. That’s why we are often inclined to choose a simple or cheap solution and that’s hardly ever the best solution…
However, choosing a suitable lighting type is not difficult and a good basis makes an enormous difference.
Welcome to the world of lighting!
Please contact Jos de Vries The Retail Company for further information. * For more information about using the toolbox, we refer to the book ‘The store manual’, which can be ordered from this website.: www.josdevries.eu