Jos de Vries The Retail Company Toolbox: Development of retail concepts (Part 5: Instore Graphics)

In the last phase of the process of creating a store concept, Jos de Vries The Retail Company makes use of a toolbox. This practical toolbox includes instruments required to deliver a complete and discerning shop interior. The toolbox prevents decisions regarding the image of the store from being made at random. These must always be rooted in the framework of the concept.
The instruments in the toolbox are*

Lay-out

Store design

Lighting

Visual merchandising

Instore graphics

Storefront

Today we continue with describing the fifth part of the toolbox.
Instore graphics

Communicating with the customer in words and pictures Who am I, what do I stand for? Building and reinforcing the brand. Giving price signals and providing information. Only a conceptual structure for store graphics in the context of the overall corporate identity will help to build the total concept. And that calls for creative vision and development combined with cutting-edge computer implementations.

Please contact Jos de Vries The Retail Company for further information. * For more information about using the toolbox, we refer to the book ‘The store manual’, which can be ordered from this website.: www.josdevries.eu or sending an e-mail to m.vanderkooij@josdevries.eu