Besides cheeky clothes in happy colours, Lief! offers everything that can be found in a baby’s or toddler’s bedroom: from soft cuddly toys, furniture and cushions to chandeliers. ‘Dutch Design’ lies at the basis of the contemporary assortment. The trademark of Lief! is a small pair of ultra-Dutch clogs, which is also displayed on its facade.
From Collection to Franchise Concept
So far the collection could only be found in a selective number of renowned (children) shops, but this autumn Lief! has opened its fi rst (franchise) shops in Hengelo and Leiden. The shops’ exterior and interior have been further developed by Jos de Vries The Retail Company with a sharp eye for detail. Accessibility, appeal and recognition are the starting points for the Lief! lifestyle shops.
www.josdevries.eu
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