Last week New York Pizza opened at Amsterdam Central Station its “Next Generation” retail concept. Within this renewed concept – developed by Jos de Vries The Retail Company – the clients can enjoy how the pizza professionals prepare their desired combination of products. This experience of freshness with the smell of the oven – centrally placed in the hart of the store – plays an important role in the new store concept. The “Personal Pizza” is prepared in a short time of period, with for the clients the ability the see the whole process. Therefore, next to the open kitchen, there is a trendy lounge area to see the preparation process.
The menu is modular and offers, next to the Personal Pizzas, ook Personal Pasta´s & Piadina´s and salads. All the products are tailor-made, just as the client wants to enjoy their product.
The new concept is realized by RBM Retail Bouw Management
The first results are very positive with an increase in turn-over of over 25%
http://www.josdevries.eu/
MAURICE@JOSDEVRIES.EU
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1 comment:
Restaurant looks great! But believe something is missing...Where are te children facilities while waiting for their pizza? With a few play modules against the wall you make sure children will maintain calm while waiting. Parents can take an extra cup of coffee for dessert because children amuse themself in a calm and educational way. Turnover will increase more!
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