French supermarket and hypermarket chain Casino has opened a new hypermarket under the brand name Géant Casino. This new hypermarket is located in the french city of Montpellier. With the design of the hypermarket the retailer is being focused on the wishes and demands of the female customers. The hypermarket has a total surface of 12.000m2 and with the new format the retailer has choosen for a new strategy of the store format. The store opened is hypermarket 115 of the retailer chain.The new store concept has a different zone for private brands fresh produce. Furthermore there is a female focus on the textile- , household and leisure department, focusing on the price-quality level. The design of the hypermarket focuses on these fresh produce and the non-food products are grouped based on “moments of use”.
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