- The Discovery Phase: Discovery: Evolution or revolution? That is the question
We have now completed two of the three phases of the Jos de Vries The Retail Company Concept
Development Model. In the discovery phase, we defined your customers and their wishes, and determined your store's identity. Subsequently you translated this into a successful strategy for the new store formula in the Master Vision phase. Then, using the toolbox, you summarised it in a document, which serves as a briefing for the final phase. So now you are ready for phase three: the concept itself.
The toolbox has already been introduced in the Master Vision phase. Now you will read what knowledge and expertise you need in order to derive the greatest benefit from it.
In the rest of the chapter we further explain the purposes and the importance of a good store lay-out.
This chapter is part of the book "the store manual" of Jos de Vries The Retail CompanyThe Store Manual (2005) Jos de Vries The Retail Company has been working his way through the marvels of the Retail world since twenty years. Since the Retail branch on its way to professionalism is developing and also scholarly interest was growing, there still wasn’t a manual.Jos de Vries The Retail Company has made a definite change in bringing out “The Store Manual” a must for every store.You can order this manual for € 35,00 (excl. Postage and Package)