- Developing the store formula: The right combination of creativity and process based development
- The Discovery Phase: Discovery: Evolution or revolution? That is the question
- Translate trends into a successful strategy for the new store formula
- The new store formula: The concept phase, the actual design phase
Of course, there are also commercial factors that argue in favour of the importance of a good layout. A good layout provides you with the opportunity of influencing store turnover. The appropriate shelf layout, the arrangement of the product range or a well-thought out spot for special offers all have a direct effect on turnover. So a good layout may very well create a boom in a store's turnover!
In the rest of the chapter we further explain the purposes and the importance of a good store lay-out.
If you want to read the rest of this chapter for free, please send an e-mail to Maurice van der Kooij and mention which chapter you would like to read.