New stores Jos de Vries The Retail Company

Montel Home furniture the Netherlands For Nijman International, Jos De Vries The Retail Company developed a brand new store image.This summer, the concept can be seen for the first time in the latest Montel store at Cruquius, near Hoofddorp (NL).The initial response to the test space was very positive. For further information on our projects please contact Maurice van der Kooij: m.vanderkooij@josdevries.eu Kozmo Drugstore Croatia Nissan Showroom the Netherlands Square Streetwear the Netherlands

Jamin whetting Dutch appetites again

Jamin has been a household name in the Netherlands for 125 years. Its famous macaroons, super smooth ice-creams and assorted delicacies for Easter, Sinterklaas and Christmas have made Jamin the number-one specialist in sweets and confectionery. In 2008, Jamin had 145 franchises and eight fully-owned stores.

At the beginning of October this year, two pilot stores incorporating the new Jamin concept were opened in Zwolle and Geleen. Jos de Vries The Retail Company devised this new concept and RBM aided the construction and layout of the two brand-new stores.

Minno Venema, operations manager at Jamin Winkelbedrijven, explains the partnership:
‘With the advent of a new management at Jamin at the start of the year, it was decided to breathe a new lease of life into the company. Although Jamin enjoys widespread popularity, we were keen to know exactly how customers view the brand image and product range in 2008.

What attracts customers to Jamin?
The current store concept was put under a microscope. We came to the conclusion that the stores were missing two key elements: communication with the customer; and the focus on Jamin’s history and tradition.

We have a great deal of in-house experience with store concepts, but we were looking for a fresh look. We therefore approached a number of retail strategy and design agencies to help crystallise our ideas. Ultimately, we selected Jos de Vries The Retail Company. We identified the most with their vision. No revolutionary change in store image, but the expansion of our model store in Rijswijk into a modern-day concept.

The fact that Jos de Vries The Retail Company is under the same roof as Retail Bouw Management, was instrumental in our choice. Cooperation between all parties involved was extremely favourable. We are quickly able to translate design into implementation. Not only does it lead to savings in time, but we are well within budget.

We have high hopes for the future and we have ambitious plans. It goes without saying that the new store concept will lead to higher turnovers per store. If we attain these results, our aim is to expand to over 300 stores throughout the Netherlands.’

Further information:

http://www.rbm-retail.com/

http://www.josdevries.eu/

http://www.jamin.nl/

Doove is a store for people with a handicap

from Jan Kroon

They can order wheelchairs and other equipment to deal with the physical problems they have to solve. It sounds like a store without happiness.We choose for another view on this kind of customer. Most of them are not pettyfull.

They have a very positive view on life and why shoudn't we make that feeling stronger by creating an enjoyfull environment. Most of the time there are familymembers (friends) who are coming with the handicapped customer and why don't we trigger them also to buy things for a healthy life. So we've made a wellness departmentstore with enjoyfull/ healthy products on the groundfloor like spa-baths, fitness equipment, sauna's, relaxing-massage chairs, soap, towels etc.

To make a statement for this concept we designed a juicebar and terrace on this floor connected to a health library/shop, an informal spot where you can talk with the staff members and have a healthy drink.
The second floor shows the sleeping part of life healthy beds (components), pillows, knee chairs etc. The upperlevel shows scootmobils, wheelchairs, special bikes. To make this level more attractive and sportive the customers can test the products on a testingtrack whit obstacles.On the wall you can see moodphoto's whith a bright view on life, the challenges we have to overwin. Al the floors are connected through a high 'bamboe' wall wich is standing in the middle of the open space. From there you can have an overview of all the product groups.