Jos de Vries The Retail Company Toolbox: Development of retail concepts (Part 6: Storefront)

In the last phase of the process of creating a store concept, Jos de Vries The Retail Company makes use of a toolbox. This practical toolbox includes instruments required to deliver a complete and discerning shop interior. The toolbox prevents decisions regarding the image of the store from being made at random. These must always be rooted in the framework of the concept.
The instruments in the toolbox are*
Today we continue with describing the sixth part of the toolbox.

The first impression of the store. The image it projects to the outside world. Managing to find the right balance between surroundings and concept. Transparency to the outside world. Showing who you are. Also has to succeed in getting the consumer to come inside.Recognisability, attractiveness and quality are the core concepts here. Proper presentation at the design stage is necessary to convince.

Please contact Jos de Vries The Retail Company for further information.* For more information about using the toolbox, we refer to the book The store manual’
which can be ordered from our website

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