DIY Rebranding: Project in Russia

Jos de Vries The Retail Company is working on the rebranding of the concept for the regional DIY store Pure Materials in the Moscow region. This DIY chain has ambitious plans to grow in Moscow region market – which is the biggest market in Russia. To attract clients and win against international DIY-chains and constructive markets, top management decided to renovate store concept. After the reconstruction of the store will change the construction image and will be more soft and female orientated. The logo of Pure Materials also becomes more bright and attractive, it changes blue for orange, green and white.
To obtain more information on the projects of Jos de Vries The Retail Company you can contact the central of Jos de Vries The Retail Company. For more information on the Russian market you can contact our specialist Irina Bolotova and for more information on the International DIY-business you can contact Nico de Jong.

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