Different types of stores, literature retail marketing

The no-design store
The store has not been designed, but has been developed on the basis of sheer functionality. Straight aisles, white walls. General lighting at a high level. Hardly any emotional perception of colour, materials or spatial arrangement. Familiarity often prompted by nothing more than parts of the interior in the logo colours.

The market place
A store where product presentation and visual merchandising determine the ambiance. No advanced display formulas, but simple, product-oriented presentations. A great deal of atmosphere
and warmth. Use of natural materials and colours. Often Mediterranean atmospheres. Accessible. Product-focused lighting. A high level of emotional perception. The store creates the impression that it has grown organically.
The formula store
Well-considered and well-thought out store image. Good integration of all the aspects of store design, layout and in-store graphics. Good variety of various types of lighting. Can be contemporary and modern, but also classic and traditional, depending on the position opted for. Highly recognisable for the target group. Professional. Often a little less distinctive.

The white world
Modern and contemporary store. Clear and bright interior. Sharp contrasts. Colours mainly in product and presentation, in-store graphics and some wall surfaces that determine the image. Currently very popular.
The experience store
This store formula focuses entirely on theme and experience. Recognisable environments in combination with product groups. Often very much focused on the target group. This type of formula seems to be somewhat past its peak now.
The design palace
Not the product presented, but rather image and design are the focus of these formulas. Distant and inhibiting. Introvert. Luxury materials. Exclusive lighting, product-oriented. Often used by brand stores in the top end segment.
The Pop-up store
Temporary store, often in a remote but eccentric location, for instance on an industrial estate. Not just intended as a sales location, but much rather as a brand statement. Attraction not only by design and product range, but also by the events around the store during its short period of existence. Much talked about and contemporary. Highly focused on target group.
In the rest of the chapter we further explain the rest of the golden rules of store lay-out and the importance of a good store lay-out. If you want to read the rest of this chapter for free, please send an e-mail to Maurice van der Kooij and mention which chapter you would like to read.
This chapter is part of the book "the store manual" of Jos de Vries The Retail CompanyThe Store Manual (2005) Jos de Vries The Retail Company has been working his way through the marvels of the Retail world since twenty years. Since the Retail branch on its way to professionalism is developing and also scholarly interest was growing, there still wasn’t a manual.Jos de Vries The Retail Company has made a definite change in bringing out “The Store Manual” a must for every store. You can order this manual for € 35,00 (excl. Postage and Package)

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