Processes of creating a new store concept

In the last phase of the process of creating a store concept, we make use of a toolbox. This practical toolbox includes instruments required to deliver a complete and discerning shop interior. The toolbox prevents decisions regarding the image of the store from being made at random. These must always be rooted in the framework of the concept.

The instruments in the toolbox are:

Store design

Visual merchandising
Instore graphics


For more information about using the toolbox, we refer to the book ‘The store manual’, which can be ordered from this website.

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