In the pilot store of ZOO& Co. Aquatop with a sales area of 1.000 sqm plus 300 sqm outdoor space (for firshes and accesories for fishes) ZOO & Co. worked together with the Dutch retail company Jos de Vries The Retail Company. A new, innovative store concept was developed and realized.
The team of 12 people of this store, could welcome at the first three days after the opening 3.145 paying customers. The start and the months that followed are very promosing. Jürgen Grohs, one of the owners of the ZOO & Co Aquatop-store, explains: „The concept has a clear structure, with a lot of communication at the Point-Of-Sale.” There is an information desk where information and tips can be gathered by the visitors.
The ZOO&Co worked together with the Dutch retail specialist Jos de Vries The Retail Company. Creative Director Günter Bauer of Jos de Vries The Retail Company explains: „Different than a traditional shop fitter, Jos de Vries The Retail Company is able to translate more the story of Product, Price and Emotion.“
New in the ZOO&Co concept are the wall decoration with animal images and brand logos throughout the store with the claim “the best for the animal”. The claim is supported by emotional wall focus points with animal images, experiences and information texts and a service enter.
The furniture is lighted by energy-friendly lighting which varies throughout the day and on the section of animals. Sales shelves are transparent so the client can easily see the total assortment of products.
AQUATOP already has one ZOO&CO in Simmerath and the biggest ZOO&Co in the Euregio in Würselen.
To the clients of Jos de Vries The Retail Company also belong Edeka, Globus, Migros and Jumbo.