Last week New York Pizza opened at Amsterdam Central Station its “Next Generation” retail concept. Within this renewed concept – developed by Jos de Vries The Retail Company – the clients can enjoy how the pizza professionals prepare their desired combination of products. This experience of freshness with the smell of the oven – centrally placed in the hart of the store – plays an important role in the new store concept. The “Personal Pizza” is prepared in a short time of period, with for the clients the ability the see the whole process. Therefore, next to the open kitchen, there is a trendy lounge area to see the preparation process.
The menu is modular and offers, next to the Personal Pizzas, ook Personal Pasta´s & Piadina´s and salads. All the products are tailor-made, just as the client wants to enjoy their product.
The new concept is realized by RBM Retail Bouw Management