In the past fifty years, have supermarkets undergone an essential change? We monitor such logistical and technological developments as ordering systems, check-outs and ICT. Naturally, going shopping is no longer the way it used to be: the assortment is larger and self-service departments enable the consumer to shop more quickly. However, the actual process of selecting one’s purchases, placing them in a shopping trolley and paying at the check-out has not essentially changed.
Demographic changes will lead to essential changes. In 2020 one out of three individuals will be of pensionable age. As a result of continuing high energy prices, supermarkets will obtain more and more products from the region where they are located, rather than on a global basis. The supermarket’s communication with the customer will become much more important. The origin of products will also increase in importance. Demographic changes will lead to essential changes. In 2020 one out of three individuals will be of pensionable age. Most households will be run by couples who are both earners, and the customer of the future will devote less and less time to running the household. Supermarkets will be the service centres of the future.
The Jos de Vries concept for the future, ORACEL, takes account of these developments. It demonstrates how today’s supermarket will become tomorrow’s service centre for every household need. Children’s daycare centres to pharmacies and plumbing services, the supermarket of the future will offer all of these and many other features. The concept also includes a drive-in counter for picking up the items one has ordered. Electronic developments, such as mobile scanning when checking out, RFID technology for stock taking, as well as selfservice check-out zones will all be as normal as the air we breathe in the shopping process of the future.