That a beverage department can be very attractive shows the German supermarket Chain Globus. Their supermarket based in Ludwigshafen has been selected as “best beverage department of Germany in 2008”. At an area of 2.200sqm the clients can find almost every type of drink possible. This innovative beverage department has a cooling area, 5 modern recycling points and different tasting areas. The different product groups in this department are communicated with thematic images and action corners. At the entrance the visitors directly find a snack and information corner.
Land Supermarkets – Russia
In its beverage department the Russian Retailer Land Supermarkets (St. Petersburg) is focusing on exclusivity. The products that have been selected by this supermarket chain are premium products, presented in a luxery way. The lighting and creative product displays give the whole store a luxery image. The total assortment of beverages consists of a total of more than 22.000 different products.
Jumbo – The Netherlands
The Dutch softdiscounter Jumbo is famous for its seven claims. One of these claims is the return of money when the same product is cheaper at a different supermarket. This also accounts for the innovative wine department. This wine department, different than other discounters, has a luxery image. With big focus elements and high shelves Jumbo creates the image of low pricing in a pleasant ambiance.