Retailtrends in the world of food retail: Innovative beverage departments in supermarkts

Retailtrends from all over the world. This item appears monthly in the German magazine for food professionals Rundschau für den Lebensmittelhandel and Jos de Vries The Retail Company is responsable for the articles where the latest trends on the different topics are presented.
The theme is this month to show some innovative beverages departments in European Retail.
Carrefour - Spain
In this new product presentation in one of the hypermarkets of Carrefour near Madrid, the hypermarket chain adapted to the requirements of the clients. Before the hypermarket was a big area with long aisles of products and the same kind product presentation on standardized shelves. After the change you could see bright, modern aisles, promotion and seasonal displays to attract the attention of the beverage area. Sodas and water products are placed near to the check outs and the aisles have been “broken” so the clients do not have to walk the whole aisle to return.

Globus – Germany
That a beverage department can be very attractive shows the German supermarket Chain Globus. Their supermarket based in Ludwigshafen has been selected as “best beverage department of Germany in 2008”. At an area of 2.200sqm the clients can find almost every type of drink possible. This innovative beverage department has a cooling area, 5 modern recycling points and different tasting areas. The different product groups in this department are communicated with thematic images and action corners. At the entrance the visitors directly find a snack and information corner.
At this link you can find more information on this innovative store concept.

Land Supermarkets – Russia
In its beverage department the Russian Retailer Land Supermarkets (St. Petersburg) is focusing on exclusivity. The products that have been selected by this supermarket chain are premium products, presented in a luxery way. The lighting and creative product displays give the whole store a luxery image. The total assortment of beverages consists of a total of more than 22.000 different products.

Jumbo – The Netherlands
The Dutch softdiscounter Jumbo is famous for its seven claims. One of these claims is the return of money when the same product is cheaper at a different supermarket. This also accounts for the innovative wine department. This wine department, different than other discounters, has a luxery image. With big focus elements and high shelves Jumbo creates the image of low pricing in a pleasant ambiance.


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