Cook it! Unit – Unilever in Plusmarkt supermarket chain

The supermarket as place of obtaining ideas and finding solutions is a tool for customer loyalty and branding. Unilever approahed Jos de Vries The Retail Company to develop an unit with meal components. The power of the concept is the combination of refrigerated fresh products with Unilever Bestfood groceries, together assuring a complete qualitative meal.

The impact of this stand and the graphics, focusing on fast, delicious and healthy meals have to attract the customers to purchase these products. In an early stage the Plusmarkt in The Netherlands was involved with the developments of the concept, resulting in a lot of testwith the different systems. The choice for the final stand (see pictures) has resulted into a solution for meal choices and has showed a big increase in sales. Plusmarkt and Unilever will place this model in all the different Plusmarkt supermarkets in the Netherlands.

Jos de Vries The Retail Company The Netherlands

No comments:

Related Posts with Thumbnails