Literature retail marketing: Let me tell you a store
Let me tell you a store (2008)The world is moving at a breakneck speed. Everyone seems to be looking for new opportunities. Is choice an imposing possibility? Is innovation the magical word?
In “Let me tell you a store” European retailers, designers, strategists and trend watchers tell their personal and inspiring stories. No fairy tales but retail in every little detail.
Who are you? Where do you stand for? Let the store be the place to tell your story to the customer. The theory of our successful Store Manual, now described in practice.