Mercator supermarkets Slovenia: Clear positioning on the luxury segment.

In August the 1600m2 large supermarket Maxi in the Slovenian city Ljubljana reopened. The concept focuses on luxery and convenience, cleary supported by the store-design.

Regularly visitors of this Maxi are members of the parliament, tourists but also students. The variety in visitors is offered a clear luxury and fresh assortment with a lot of personal sales, this all offered in a pleasant environment due to the visual merchandising. The store concept is developed by Jos de Vries The Retail Company. The environment is stimulated by the furniture, shelving and communicatin. Various “convenience”-islands are introduced in the supermarkt.

Please take a look at the Jos de Vries The Retail Company-website for further information.