New office Jos de Vries The Retail Company in Barcelona


The last three years have shown an increased interest in the strategic and communication experience in retail concepts of Jos de Vries the Retail Company in Spain. This experience has been appreciated by the important players on the Spanish retail market like Caprabo, Carrefour, Coca Cola and Procter & Gamble as well as regional Spanish companies like Plusfresc, Lupa, Aquí and Coviran and non-foood retailers like ForumSport, Venca and Forlady. These and other companies have seen their results grow significantly after having realised strategic and communication projects with Jos de Vries the Retail Company.

The well-establisheid name of Jos de Vries the Retail Company in the Spanish market and the increasing order situation the recent periods made it nesecarry to find a bigger office in the center of Barcelona. The new office is located at the Rambla de Catalunya from where the team of professionals further advize the Iberian retail market into professionalization.

International experience Jos de Vries the Retail Company
Alexis Mavrommatis has been the responsable person obtaining the name and growth in the Spanish retail market, positioning Jos de Vries the Retail Company as the leading consultant in retail concepts. Alexis is doctored in positioning and image of international distribution companies at the University of Stirling (United Kingdom), Master in Retail Management at Stirling (United Kingdom), Licensed in business administration at the American Collage of Athens (Greece). Working over 5 years at the Carrefour-group in Greece and since 3 year responsable for the growth of Jos de Vries The Retail Company in Spain, furthermore he is active as director of the marketing department of the prestigious MBA business school EADA in Barcelona.


Think global, act local
Cristina Carvajal Coll is the architect responsable for the succesfull developments of the several projects in retail concepts. These results can be seen in the Caprabo supermarket in shopping mall L´Illa in Barcelona and the new shelves of Coca Cola and Procter & Gamble, made by Cristina are more and more integrated into the Spanish supermarkets. With her international vision she is acknowledged to adapt her experience into each regional and national project in Southern Europe.

Jos de Vries the Retail Company in Europe
The team of Jos de Vries the Retail Company exists of European specialists (languages spoken are from Dutch to Spanish and from Greek to Russian), dominating the European retail markets trough shop-analysis, a strategic plan and the development of a complete and unique shop concept design a total solution for the desired formula is provided.

The increased number of orders in Southern Europe has resulted into acquiring the new international marketing specialist Maurice van der Kooij. Dutch born van der Kooij emigrated to Spain, after succesfull finishing the Retail Management (Hogeschool Rotterdam) and Marketing (Erasmus university) working at several positions at Laurus in the Netherlands and Belgium. In Spain he has been responsable in several marketing / sales management positions in consumer products. With the incorporation of Maurice van der Kooij into the Jos de Vries the Retail Company team, the European experiences can even be better adapted to the local needs of our European customers.

Contact: m.vanderkooij@josdevries.eu

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